We’ve all experienced the natural beauty of Canada or the freedom of the open road. For those who cycle, every path presents a universe of possibilities and opportunities to explore, revealing new wonders and discoveries at every turn.
At Biciel, our journey began with a simple goal: to make high-quality bikes accessible and affordable to Canadians. We recognized that premium bikes were often priced out of reach for many, and we were determined to change that. For this reason, our mission was born from the passion for cycling and a desire to share it with as many people as possible.
Much like other startups, from the initial design and prototyping stages, followed by the manufacturing process that brought the vision to life. Our founders were involved in every step of the way, this hands-on approach provided us with a unique learning experience that has been instrumental in shaping our company culture and driving our commitment to excellence.
Over the years, we've learned that when people are happy, they work harder, and there's no better way to achieve this than spending time together on two wheels.
Each of us has a unique story and set of experiences that have shaped us into who we are as individuals. But what unites us is our shared passion for adventure, which drives to push ourselves beyond the limits and rediscover the freedom found when we first started pedaling.